Pros and Cons of Ginch Gonch having a
billboard by a high school.
The pros associated with this idea include
the company’s right to advertise wherever they please. This would be great for
business being by a high-way and the high school as they are guaranteed to gain
recognition. The company doesn’t only sell to gay men; they have a consumer
base of men women and children. “Although the original conceptual goal of the
company was to focus on men’s underwear, it has branched out into women’s and
children’s as well.” – Brand Story page 159
The cons to this location would be possible
controversy and unwanted negative attention brought to the brand. They do risk
upsetting parents and other groups who disagree with having this billboard so
close to a school. The school itself might potion to have the advertisement removed.
I personally don’t see anything wrong with
it as long as they choose an appropriate ad to display in this location. Some
Ginch Gonch ads are more risqué than others and although you can’t protect kids
from everything, you can still be appropriate when advertising to them
directly.
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