I would create a brand called Savi which would consist of
environmentally friendly fashions. The style of this brand would be a hippy
meets urban look and be available for both men and women. I would reach my
target customer base by relating to my market with similar ideals. “Branding is
a powerful form of communication. Putting yourself out there as a brand can
create a rapport with like-minded individuals.” – Brand Story Page 148
My logo would be a sign of unity to represent the
acceptance, understanding and coming together of all different types of people.
I would display my logo on the tags of the clothing as well as business cards
which I would self design. If I had a
theme song I would chose ‘Waiting on the World to Change’ by John Mayer because
it reflects the message being portrayed by my brand perfectly.
Market research is incredibly important in order to decide
where the appropriate place to launch you brand would be and before that even,
if there is in fact a market for your product. “The more you know the better
you’ll be. Do research, work in the industry you want to launch your business
in, find some mentors to ask for help from. It will help you immeasurably when
working up your business plan and looking for funding.” – Brand Story Page 149
I would introduce my brand with a huge event including an
amazing fashion show. I would use social media to advertise my brand and when
the money was available I would place ads in magazines and possibly billboards.
My brand would be available in retail outlets and online for consumers to
purchase.
“…through the magic of television and the ability to develop
a targeted brand, success can blossom to the point of iconic stardom.” – Brand Story
Page 145
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