EOC Week 8: How to make it in America

What did they do right and what did they do wrong?

In the episode of ‘How to make it in America’ the two young men attempting to start their own brand of jeans took some wrong turns and some right turns. Some mistakes they made included not having a business plan; they simply had a name for their jeans but no plan on how to execute the idea into full production. They had no sketches or styling ideas all they had was a name and the fact that they wanted to make jeans. They didn’t take the time to lay out the proper steps they would need to take prior to production, they only thought they would need to find a NY based jean manufacturer and they were in. Another mistake they made was taking money from a loan shark. They will be paying back far more than they borrowed and they don’t even have a plan in place for their business yet.

Some things they did right however include getting to know industry professionals and reaching to people they know who may have contacts. They received feedback from professionals and once hey received the negative feed back hat they did, instead of feeling discouraged and giving up they decided to make a plan and stick with their dream.