Week 7: BOC

Product Line Pitch

She believes in world peace, he believes in taking a stand for what is right. She wears flowers in her hair and he wears fire in his eyes, they await a revolution. They are strong, passionate and united. They refuse to be tied to labels or religion, they seek acceptance for all mankind and freedom from within. They can speak, but no one will listen, so they wear their message to the world. I’m designing a line of t-shirts and accessories for both men and women ages 18-30. The t-shirts will portray world events from the past and present, that young women and young men around the world have taken a stand for. We are a generation who see things more clearly than any generation in the past and we are more open minded and accepting yet our voices are the faintest. I want to give these men and woman a chance to express their stance without making a joke out of it which is what most “message” t’s do. There is a sort of “hippy” out look which exists in this line which signifies word peace and unity.

In this line I will be taking the “message T” and making it a high quality, fashionable t-shirt. The accessories in this line will be very eclectic styles and inspiration will come from all over the world. Earrings, necklaces, bracelets and hair wear will all be included as accessories.