Often times consumers feel a close
attachment to their bags because it is the most important accessory, one that a
woman might have saved a lifetime for in order to afford that one bag she always
had her eye on. It’s symbolism, expression and an important piece to a
wardrobe. “…most women look at their handbags as an investment to their
wardrobe. For many women, purse shopping has changed from just finding an
adequate accessory to being almost an obsession; a guilty pleasure.” – Brand
Story Page 126
2.
What is your favorite brand of bag, briefcase,
or backpack, and why? How does this brand reflect your personality? Do you
think you will ever switch to a different brand?
I don’t really have a favorite brand of
handbags, I like unique bags that reflect my personality and some of my
favorites that I own are from Anthropology and Lucky Brand. These brands
reflect my personality because they are colorful, large and different than any
other bags I have seen. I would rather have a bag that hardly anyone else has
than one that you see on every arm all over any city. I am not opposed to other
brands; it just depends on what speaks to me.
“Searching for the perfect handbag is not
easy in a market that is inundated with many styles, fabrications, brands, and
price points.” – Brand Story Page 127
3.
Now that you have read this chapter, go to www.dantebeatrix.com and explain how the
company has evolved. What is the latest news? How do you think the line
reflects current fashion?
Dante Beatrix has been featured in many
different magazines including Pregnancy & New Born and many times in Vogue
Bambini. There have been fashion shows and she even has many celebrity
followers. The brand is very much geared towards children and mothers and the
fact that she uses graphics ties it into current fashion because graphics are
in right now.
4.
Why do you, think Dante Beatrix is so successful
with the company’s ideas to pursue graphic design instead of just focusing on
bag design? Is branding the key element that drives you to purchase a bag,
briefcase, or backpack? Look at a bag you have now. Is it designer? What is the
brand? What features really make it special, or is it really just the name that
makes it unique?
“Reflecting the current trends among women,
this company is successful because the product line is unique and stylish.”- Brand
Story Page 140
I think the brand became so successful due
to its uniqueness; it is something so simple that you really can’t find
anywhere else these days. Also she has a great celebrity following, once a
celebrity is photographed with your merchandise there is a good chance of going
viral.
The key element that drives me to buy a bag
is the design more so than the branding, it could be a $50 bag or a $200 bag as
long as I HAVE to have it! There is always a certain association with a
particular brand that makes you feel “special” if you have it or classified in
a certain category, there is most definitely the brand element but not that
alone. The bag I’m carrying right now is from Anthropology, there is no flashy
logo, it’s not name brand it’s just a bag that I loved when I saw it and had to
have it. I liked it so much because it was unique, I never see anyone with a
bag like mine.
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