Week 8: EOC Exercise

To create a fashion product that is a complete void in the market is difficult to think up. Fashion is recyclable and what once was ill be again. There are of course markets that have very little competition such as petites which majority of women need to shop in and have a very limited selection and maternity wear, if you still want to look fashionable. The market has so much to choose from these days including technologically enhanced smart clothing and water resisted materials. In all this mix and all the trendy looks that retailers compete to sell, I often find it hard to find, just the basics. The further into the future we move, the further we get from a pencil skirt and a plain t-shirt.

I would start a brand called ‘Back to Basic’ which would be a stylish yet classic brand. The competition in the market place would be stores like Gap and Banana Republic which are the same company, the problem with them is their brand is so basic and rarely ever changes to the point where it is boring and they don’t even know who their target market is. They have 3 nearly identical store concepts at different price points and although you can get basic, you don’t really get classic or fashionable. I want to offer the market a quality product at mid rage price points, where consumers can get fashionable, classic pieces that will last and be wearable today, tomorrow and 10 years from now. In a market where fashion is deposable and everything in your closet is “last season” I want to offer that classic elegance that stands the test of time without the Chanel price tag.