Exercise: Week 4

In this Dolce & Gabbana ad you can clearly see that this man in the center is about to be tortured. The man is in the position that Jesus Christ was crucified in which ties into the religious aspect that the design duo reflect in many of their ads. “Because Dolce & Gabbana are Italian, the biblical references in their ads come from the highly Catholic culture in which they were raised.” – Brand Story Page 69 There is also a clear gay reference in this ad with the D & G logo displayed in the colorful and bright way it is which resembles the gay and lesbian flag. There are all men in this ad and the one in the center could be sacrificing himself for gay rights perhaps. The two men standing closer by seem to be the torturers however; the one standing back by the spikes in the wall appears scared, as if he may be next. As usual in the Dolce & Gabbana ads, every one seems to be concentrating on something different; all eyes are NOT on one thing.