Week 7: EOC Exersize

If I were launching a line of fashion goods and using viral marketing like Johnny Cupcakes, “…Johnny Cupcakes founder John Earle had launched a multimillion-dollar company that continues to grow through a type of branding referred to as viral fashion branding.” – Brand Story – Page 109. I would begin by creating a Facebook site exclusively for my brand. I would continue by using as many social media networks as possible to reach consumers. I would also have a website dedicated to the brand where consumers could make purchases online. I would gift my product to friends and contacts who I know would make a buzz about my product. This would allow consumers to see the product being worn and give them a chance to become curious and ask questions. If you can strike up an interests or curiosity about a brand, then consumers will seek to find out how they too can make purchases.
In addition to reaching the public, it’s vital to have quality product and a brand that consumers can actually relate to. “By using iconic figures on his first line of Johnny Cupcakes T-Shirts, he was able to create stories associated with his new brand.” – Brand Story Page 111
I think that will the proper dedication, it would take at least a year for the line to get recognized only slightly on a national level, and two to three years before reaching the nation at large and this is if you are lucky. If you have the right opportunities and make sure to jump on them then it can happen and in 3-5 years possible gain international recognition. “The Johnny Cupcakes Internet store was launched in 2002. The subsequent demand for T-shirts overwhelmed the family. His house became a warehouse for Johnny Cupcakes merchandise.” – Brand Story Page 113. I remember learning that it takes fashion designers an average of 20 years to become profitable, I also know that high fashion is more for the status than the profit but items that the majority of people can actually purchase is a great way to begin.